LED SCREEN, REAL-TIME VISUALS, PERFORMANCE, FESTIVAL
LED SCREEN, REAL-TIME VISUALS, PERFORMANCE, FESTIVAL
INFORMATION
DESCRIPTION
CATEGORY Led Screen, Real-Time Visuals, Performance, Festival
CLIENT Vera / Festival Cruïlla
YEAR 2025
COLLABORATORS
We designed and produced an interactive experience for Vera at Festival Cruïlla 2024, highlighting their role as the network provider and official connectivity partner of the event.
At Vera’s stand, we created a participatory installation where visitors could draw freely on an iPad, while artificial intelligence collaborated with them in real time. Each participant could select a creative prompt and adjust the strength of the AI’s influence, deciding how much control to give to the algorithm versus their own imagination.
The resulting visuals were displayed instantly on a large LED screen, turning each drawing into a shared moment of creativity visible to all festival-goers. Beyond the visual experience, every participant automatically entered a raffle to win a hot-air balloon ride, reinforcing Vera’s message of connection, elevation, and exploration.
The project combined art, technology, and human curiosity to illustrate how digital tools — when connected through Vera’s high-speed network — can empower creativity and interaction.
LED SCREEN, REAL-TIME VISUALS, PERFORMANCE, FESTIVAL
LED SCREEN, REAL-TIME VISUALS, PERFORMANCE, FESTIVAL
DESCRIPTION
We designed and produced an interactive experience for Vera at Festival Cruïlla 2024, highlighting their role as the network provider and official connectivity partner of the event.
At Vera’s stand, we created a participatory installation where visitors could draw freely on an iPad, while artificial intelligence collaborated with them in real time. Each participant could select a creative prompt and adjust the strength of the AI’s influence, deciding how much control to give to the algorithm versus their own imagination.
The resulting visuals were displayed instantly on a large LED screen, turning each drawing into a shared moment of creativity visible to all festival-goers. Beyond the visual experience, every participant automatically entered a raffle to win a hot-air balloon ride, reinforcing Vera’s message of connection, elevation, and exploration.
The project combined art, technology, and human curiosity to illustrate how digital tools — when connected through Vera’s high-speed network — can empower creativity and interaction.
CREDITS
CATEGORY
Led Screen, Real-Time Visuals, Performance, Festival
CLIENT
Vera, Festival Cruïlla
YEAR
2025
COLLABORATORS